EconomicsToo

This is a fascinating FT.com interview with David Levin, CEO of McGraw Hill, that featured tons of economics and business concepts which help to contextualise much of the learning we cover in our Economics and Business courses. McGraw Hill are an education company, with few competitors due to their size and the high entry barriers in the markets in which they operate. They have recently exited the summative testing market in the US (the Common Core) to concentrate on the 'learning' side of the industry. Much of the changes the business is undergoing are in line with perceived changes in education. Levin references the 'death' of textbooks in higher education and a refocus of their purpose which is now less about testing and more about developing learning. They discuss MOOCs, social learning and online education as well as talking about moving between markets, investing in opportunities and innovation and changing a business model. Levin explains that their flexibili