This short post is to direct you to listen to a cracking podcast on the fs podcast, with Shane Parrish and his fascinating and wide ranging conversation with Robert Cialdini. Robert is a professor of psychology and author of one of the most insightful explorations into the art and science of persuasion, ‘Influence’. A great listen, found via this link or through your favourite podcast app https://fs.blog/knowledge-podcast/robert-cialdini/
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